The PANDORA story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local Danish jeweller to a world-leading international jewellery company, with sales in more than 70 countries.

At PANDORA, we believe that responsible business practices and our aspiration to offer high quality, affordable jewellery go hand in hand. That is why we are committed to developing and manufacturing PRODUCTS in a responsible manner; to providing a great environment for our PEOPLE; and to working towards minimizing our environmental impact on the PLANET.

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